At Adper Media we improve revenues, profits and brand equity. Our primary objectives are to talk strategy, identify needs, and find creative solutions that attract and convert the end user.
Understanding the DNA of your company, its culture & vision, the positioning on the market and establishing s.m.a.r.t. objectives is key to our approach. We take a snapshot of the current situation and identify opportunity areas & constraints that are critical to the success of your marketing efforts.
2. NEED IDENTIFICATION
We develop custom made solutions based on need assessments. Together we find the right ingredients for short and long term success.
This is where strategy meets execution! We implement cross platform solutions and strategies using multi channels of communication and cutting edge technologies that have a proven record of ROI and client engagement.
4. RESULTS AND ANALYTICS
Smart objectives help us tie activities to KPIs, report on gaps in perceptions and performance, flag opportunities or challenges, and quickly adjust strategies as needed. At Adper Media we capture real time data, user sentiments and brand engagement. In doing so we provide valuable business insights and optimize your marketing efforts at all levels of the business.
Full adoption of technology allows brands to go beyond
the “wait and see” stage
Traditional media is no longer dominating the advertising landscape and consumers’ attention has become more and more distributive. This rapid change in consumer behavior and media fragmentation brings an urgent need for brands to find ingenious ways of reaching out to their audience while making sure budgets are respected.
The mobile immersion and full adaption of machine learning technologies allowsbrands to go beyond the “wait and see” stage and:
1. ATTRACT CONSUMERS AT THE RIGHT PLACE AND THE RIGHT TIME
2. CUSTOMIZE MESSAGE
3. CAPTURE REAL TIME DATA, USER SENTIMENTS AND BRAND ENGAGEMENT
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Well, not anymore friends, not anymore!
Our expertise and the technologies we use allow our clients to clearly understand where engagement is created and most importantly how it is created. We will detect where budget is wasted and eliminate the unnecessary actions, strategically build a path towards purchase and loyalty!”
What our clients say about us
Once a year we serve our clients in the Jewish Community for the Jewish Passover. Our challenge was to reach out strictly to the Jewish community looking to buy kosher products for the Jewish Passover. Additionally, we wanted to attract only Jewish people around our 2 IGA stores. Upon sitting with Adrian, we realized we were wasting too much budget with the choices we had made in the past. This is when we started using hyperlocal mobile display to anticipate consumer needs and drive relevant traffic. Additionally, we built custom geo-zones around key places of interest and a 5 km radius geo-zones around both of our stores. We used advanced targeting strategies and were very happy with the results. The campaign had high CTRs , 3 times higher than industry standards. We saved budget and increased effectiveness. I would recommend Adper Media to any business expect to my competitors.
Peter Lipari, Manager - IGA
Most of our media efforts were done through local newspapers. Our online presence was poor and our internal efforts never produced satisfactory results. Adper Media consultant Adrian Dragomir sat down with us to discuss our vision and objectives for our company. We realized we had to move into the online world and have a cohesive plan of action in order to make sure we reach the right people without wasting too much of our budget. The campaign produced results over our expectations, backed by analytics and relevant data that set the tone internally on how we run our campaigns going forward. From a branding perspective Adrian helped us rebrand our messaging to our audience with creative that ended up being nominated at the National Adverting Awards. Our social media fan base tripled in less than 1 month. We are extremely happy with the work done and the ROI produced vs our cost per acquisition.