“A man who stops advertising to save money is like a man who stops a clock to save time.”
– Henry Ford –
An Overview of Converged Media
Converged media strategy has become the ‘sine qua non’ condition in building a solid marketing campaign. Understating how to build and execute an effective media plan using owned, bought and earned media can be quite challenging.
We live in a world where “old and new media intersect, grassroots and corporate media collide, where the power of the publisher and the power of the consumer interact in unpredictable ways”. At Adper Media we bring clarity to your efforts at any stage of your marketing funnel.
BRANDS THAT DO NOT INTEGRATE AND ALIGN
OWNED, PAID & EARNED MEDIA
ARE NOW AT DISADVANTAGE